IT’S ALL ABOUT THE DETAILS

OUR SERVICES

  • ACCOUNT SERVICES

    Responsible for analyzing and managing all aspects of the cocktail program, including supplier integration, promotional execution, and event planning from concept to completion. Ensures supplier needs are balanced while providing full client recaps, brand team support, and expert mixology for cocktail creation.

  • TRADE MARKETING

    Develops and writes beverage programs, including menus, merchandising, and limited-time offers (LTOs) with point-of-sale (POS) integration. Focuses on brand amplification to connect consumers with the brand effectively.

  • ACCOUNTABILITY

    Manages beverage operations, training programs, and cost analytics to optimize efficiency and profitability. Ensures a strong ROI for both clients and suppliers by driving margin growth and program success.

Strategy. Execution. Growth.

CLIENT SUPPORT SUCCESS

CONSISTENT COLLABORATION AND READJUSTMENTS

To ensure the Client & Supplier expectations are met at every step. Redirecting when necessary without ever missing a beat. Willingness to provide honest feedback.

ELIMINATE THE UNNECESSARY

Eliminates unnecessary staffing duplications with Clients and Supplier.

POINT OF DIFFERENCE

Knowing a client’s needs and the ability to work with various suppliers and their designated agencies (local or national) for seamless execution. Complete flexibility based on a Client/Supplier’ desires from concept to execution.

EASILY SCALABLE

We have the ability to scale any size promotion/event/sampling based on the immediate success of any execution.

Elevate. Optimize. Thrive.

ON THE GROUND READY

  • FROM LOGISTICS TO INSTALLATIONS

    Velvet Crossing can manage the back-of-house and on-the-ground execution. The Company manages warehouse and storage facilities combined with 3rd party logistics in any market to create the most cost-effective and expeditious delivery of POS and product.

  • LIASON EXPERT

    Ability to work with and connect Supplier to Client to Consumer to integrate flawlessly.

  • FULL BAR BUILDOUTS

    Customizing from concept to reality.

  • IN MARKET CAPABILITIES

    From small to large POS execution or adaptation and modular brand amplification.

  • IN HOUSE BRANDING CAPABILITIES

    CNC Router, Vinyl printing and cutting, Vacuum forming, engraving, LED integration and customized lighting.